Marija Smilkova

Partnership Manager

Eight-plus years in off-page SEO have taught Marija one thing above all: rankings are earned in the gap between what the textbooks promise and what search engines reward. She’s built her career in that gap, running outreach, shaping anchor strategy, and securing placements across more industries than she can easily list. Her background spans partnerships, acquisitions, and project management, which means she’s seen off-page strategy from nearly every angle there is. Away from the keyboard, she’s probably traveling, spending time with family, or testing out whatever new AI tool has caught my attention that week.

Core Expertise

Sports Betting Compliance

Sports Betting SEO Strategy

Keyword Analysis

Data Analysis

About Author

Scaling ethical link building is harder than it sounds. I’ve spent the better part of a decade learning exactly how hard. That’s meant running outreach campaigns, forging partnerships, overseeing acquisitions, and constantly recalibrating between what SEO best practices suggest and what holds up in search results. Along the way I’ve worked across iGaming, SaaS, fintech, healthcare, and tech, and each industry has taught me something different about the line between earning trust and tripping spam filters. At CryptoBetting, I apply that same cross-industry thinking to off-page strategy built for the long game, not a single ranking cycle.

Marija answers

What makes an online sportsbook trustworthy?

What's the first thing you check when reviewing a sportsbook?

How should a good sportsbook handle responsible gambling?