Judyta Fernandez: Project Leader & Crypto Sports Betting SEO Strategist

• Owns the growth strategy and performance of CryptoBetting.com, prioritizing initiatives based on SEO opportunity, revenue impact, and scalability.

• Drives end-to-end search and conversion performance, turning high-intent traffic into rankings, NDC growth, and affiliate revenue.

• Aligns content, UX, compliance, and geo-targeted offers into a structured, data-led affiliate growth engine.

• Led the performance and growth strategy of Polish-market iGaming affiliate sites, driving SEO expansion, UX improvements, and conversion optimization to increase traffic and revenue.

• Directed cross-functional execution across SEO, CRM, Design, Sales, and Editorial teams, aligning content strategy, promotional campaigns, and operator partnerships with measurable KPIs.

• Owned performance analytics and experimentation, using data, A/B testing, and market research to identify growth opportunities, optimize user journeys, and scale high-performing initiatives.

Her degree provides a strong foundation in structured communication, cross-market language precision, and strategic messaging — skills that directly support her role as Project Leader at CryptoBetting.com. The degree strengthened her ability to translate complex technical, regulatory, and commercial concepts into clear, user-focused content, a critical advantage in the crypto sports betting space. It also supports effective cross-functional collaboration, international stakeholder communication, and the development of SEO-optimized content aligned with both search intent and brand positioning.